Job Description

Job Purpose

To build awareness for our new office – making the Home Instead brand known as the best and preferred private home care provider in the area.

The Role

· Ensure that everyone that encounters Home Instead feels positive with the interaction, clients, CAREGivers and professionals

· Network and build relationships with key individuals and professionals in the community to increase our client referral

· Responsible for the marketing strategy for the business - Social media platforms, google etc

· Take a sales role in client acquisition and client enquiries. Speak initially to families and potential client’s about the services that we offer

· Project management for new services, strategy, growth,

· Manage all aspects of the supply (carers) and demand (clients) in the first 6 months of business.

Networking and Brand Awareness:

· The key objective is to raise brand awareness and develop key relationships with professionals in the community that will refer potential clients to us.

· Sell Home Instead through presentations / workshops, highlighting the benefits of Home Instead

· Communicate new product incentives for prospective clients including all our new innovative equipment (home aware)

· Identify potential new clients and pass on information to

· Attending meetings, groups in the local community that may be interested to learn about our services

· Attend and exhibit at local fetes in the community and industry events if needed.

· To undertake all networking activity in the community to get our brand recognised locally.

· Be an extremely motivational and enthusiastic face of the company out in the community

· Record all contacts and networking through our RPN networking app and portal

· Keep in touch regularly with these relationships to build and strengthen ie send Xmas card, Easter cards - new events news letters

· Follow a monthly / quarterly strategy to ensure relationships are maintained and strengthened

· First class service and care concierge direction of the business

· Target to be known as the premium home care brand of choose for our audience

· Identify similar brands (local and national) and organisations to forge relationships with for refers

· Review Google ensure keyword sponsor and budgets are attracting our target market

· Identify affluent marketing tools i.e.. Aspirational magazine and advertising streams

· Luxury care home provider relationships as two way referral

· Develop relationships with private individuals that would refer i.e. solicitors / accountants etc

Marketing and Social Media:

· Ensure our Website is current and up to date (new team members, news stories etc)

· Post on FB daily stories about us

· Use social media platforms including FB to form marketing campaigns for client growth

· Monitor Google Analytics (we have a digital marketing agency that manages the complicated stuff!)

· Manage Google my Business and ensure 2 new reviews a week

· Instagram

Marketing Campaigns:

· Hold one community event each month (to build brand awareness) – (ie dementia coffee morning)

· Monthly PR campaign – seasonal themes

· Quarterly Press paper campaigns ? newsletters

· Monthly theme ie Xmas jumper day and client enhancements

· Consider posters marketing message monthly / quarterly

· Ensure all local area have our poster featured

· Consider paid for and ad-editorial marketing

Client Acquisition:

· Oversee client enquiries, follow up and conduct initial sales meetings / consultations

· Monitor Client enquiries, analyses of conversion: enquiry to CC, CC to sign…and how many enquiries we need to generate to engage new clients and thus grow at the rate required

· Follow up on enquiries that have not agreed to a CC – and understand why and if we need to do anything with these findings

· Follow up on CCs that don’t sign - and understand why and if we need to do anything with these findings

· Work on engaging with the client on the customer journey much sooner in the ‘need’ bases, i.e. as an extension to a cleaner initially that we can then build on

· Ensure a sales review of current packages and consideration is being also given alongside a quality and care review at least 6 monthly

· Escalation for client complaint

· Report on increase of new hours and revenue monthly, enquiries, CC and conversions

Job Type: Full-time

Salary: £25,000.00-£30,000.00 per year

Benefits:

• Company car
• Company events
• Referral programme
• Store discount
• Wellness programme

Schedule:

• 8 hour shift
• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Loughborough, Leicestershire: reliably commute or plan to relocate before starting work (required)

Experience:

• Business development: 1 year (required)

Licence/Certification:

• Driving Licence (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person

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