Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship DEI and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

The Global Reporting & Analytics Lead will be a key pioneering leader within the Data CoE, and will be focused on providing a single source of truth for all media reporting (performance, investment, competitive) and deliver accurate and timely media data sets to global, regional and local stakeholders. This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of media

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  Own management of all global media reporting (campaign performance, investment, competitive)
• Oversee Global reporting network management by acting as main POC across markets and main escalation POC
• Manage Global reporting team
• Responsible for building Global media reporting strategies, measurement frameworks, analytics models & setting measurement KPIs
• Set annual reporting roadmap and deliverables
• Assess digital marketing data and systems and identifies risks and opportunities to enhance capability development
• Establish and manage data integrations utilizing a taxonomy nomenclature to make recommendations for data visualization to showcase media performance through the use of data visualization tools
• Assist in operationalizing tests to ensure taxonomy and necessary ad server/ verification tracking has been applied
• Adhere to governance rigor of existing data mart processes, procedures, controls, standards, tools and templates (as required).
• Leverage advanced analytic techniques to drive media performance (ex. site traffic, conversion rates, revenue, ROAS, LTV, etc.), isolate key KPI trends and performance pacing, optimize consumer online/offline experiences, predict consumer behaviors, maximize sales conversion, drive optimizations (across media investment and mix, target audiences, and creative messages) and forecast critical business outcomes
• Present complex data and analytics concept in a simple format to internal and external stakeholders
• Work closely with cross functional teams to support, educate and encourage importance of measurement and support better data collection
• Develop and distribute reporting roadmaps, playbooks and dashboards
• Host sessions with global and local teams to share knowledge and upskill team members

To be successful in this role you will need:

• Experience within Media, Analytics, and related fields
• Proven track record of leading the implementation of reporting dashboards across global brands
• Must have strong understanding of Media buying/planning/activation data
• Must have hands on experience with media measurement tools including: 3rd party ad serving, syndicated research and web analytics
• Must have hands on experience of data visualisation and BI tools such as, PowerBI, tableau, GDS.
• Must have advanced written and verbal communication skills with ability to communicate/translate complex concepts to non-technical audience
• Must have team management experience
• Experience working with various advanced statistical modeling and other forms of quantitative analysis
• Excellent knowledge of Microsoft Excel – Macros, VLookup, pivot tables etc.
• Experience working with international teams is a plus
• Excellent project management skills

Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity. We are committed to providing reasonable adjustments for employees with disabilities and for candidates in our application process. If you need assistance or adjustment due to a disability, please contact us.