At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Sports Directory is a dynamic sports company selling quality sports equipment to schools & local authorities across the UK.

As part of our continued growth an exciting opportunity has arisen for a motivated, creative, and talented Lead Graphic Designer who enjoys working in a fast-paced environment.

You will be working closely with the Sales and Buying teams and be responsible for managing and producing the creative output for Sports Directory and other group brands.

• Lead on the creative design for group brands.
• Provide design content for digital channels, including website, email, paid advertising, and social media channels.
• Create design concepts and artwork for campaigns across printed and digital media, including catalogue, website, email, paid advertising, and social media channels.
• Undertake large graphic art working projects
• Take a lead on direction for photography and content capture.
• Assist on website UX design
• Assist in developing junior designers and sharing creative best practices.
• Keep abreast of best design practices and promotional trends.
• Assist other departments when needed during peak times.

• Expert proficiency in Adobe Photoshop, Illustrator, and InDesign. Knowledge of other Adobe Suit packages would be advantageous.
• A strong creative portfolio, with experience of working with big companies and brands.
• A creative mind with the ability to assist in producing high-quality and imaginative concepts and designs from scratch.
• A knowledge of both digital and print based design practices and producing
• Significant experience working at a senior design level

• Own it and back yourself - will take pride in what you do with confidence, but not overconfidence. It’s important you take ownership of your decisions, stand by your convictions and reason with contradiction.
• Think without limits and take the team with you - See the possible in impossible and will be open-minded and humble, not afraid to take a risk if it’s the best option for the business.
• Don’t hesitate and act now - ask for forgiveness – not permission. You will be comfortable juggling multiple projects acting both decisively and instinctively without support from managers.
• Be commercial and customer-focused - be creative and analytical, balancing big-picture trends and detailed commercial performance. You will have a forensic commercial mindset, always considering the commercial impact of any decision.