About us

Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more.

We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada’s largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world’s leading beverage marketing and distribution companies.

At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what’s right, to act like an owner.

We are growing a lasting legacy, where people come first!

Location

This role is based out of our London office, with frequent travel across the UK.

Travel Requirements

Due to the nature of travel involved in this role, a full clean drivers license is required.

Internship Duration

This role will be a Summer internship that will run from the start of June until the end of August.

What You’ll Do

As a Brand Activation Intern for White Claw you will be responsible for the delivery of our summer marketing calendar including festivals, sampling & events. This will include but isn’t limited to bar production, ensuring that White Claw has presence across all festival touch points (bars, food outlets, backstage & artist areas), delivering sampling objectives onsite, brand ambassadorship, training staff on the perfect serve and reporting back across festival activity. As well as owning the White Claw Whip experience over summer.

Additional key responsibilities include:

Festivals / Events

• Support the activation of all our festival and event partnerships this summer.
• Assisting with the setup and stocking of the White Claw owned bar activation
• Responsible for POS advertising & price point placement on all festival bars.
• Training all festival bar staff on the perfect White Claw
• Test purchasing at bars over weekend and giving incentive prizes to bar staff.
• Ensure all bars remain stocked & assist with refilling coolers where necessary.
• Distribute coolers to artist dressing rooms, back & side stage areas
• Support sampling objectives according to brand strategy across all festivals, recording volume and driving consumer uptake.

Brand Ambassadorship

• Representing the White Claw brand positively at all times.
• Assisting in content creation across all events.
• Generating awareness of White Claw to all consumers via word-of-mouth, trial and distribution on site
• Working with the On & Off Trade to own the White Claw Summer
  

What You’ll Bring

• Fluent in English
• Studying or completed an undergraduate degree
• Knowledge about hard seltzer and experience in the bars / drinks business.
  

Who You Are:

• Proactive with an entrepreneurial spirit.
• A team player and passionate about supporting the entire White Claw site crew.
• Professional, organized and prepared approach to work.
• Confident, fun and outgoing personality
• Ability to work weekends aligned to festival needs
• It is a very active role – you need to be comfortable being on your feet
• Able to commit to a full summer of work from June through to September

Application Deadline

12th May 2023

We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At MABIUC, we live by our 5 Core Values every day:

Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we’re the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we’re humble, we’re open to listen, take feedback and change direction quickly. We’re here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.

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